Celebrating Mercedes-Benz: 1900-1973, all SLs and Young Classics

Amelia Island Concours 2010: Mercedes-Benz stars

Amelia Island 2010

Let the d'Elegance begin! Fashion and gorgeous automobiles are always a fascination combination. The rudge-wheel Gulling is finished in ultra-rare Silver Violet and the model features open toe 4" pumps, breezy lightweight pants and color coordinated shades.

Let the Elegance begin! Fashion and gorgeous automobiles are always a fascinating combination. The rudge-wheel Gulling is finished in ultra-rare Silver Violet and the model features open toe 4" pumps, breezy lightweight pants and color coordinated shades.

Strong Mercedes Presence
Celebrating the “King”

Now in its 15th year, Florida’s Amelia Island Concours has established itself as a world class show with innovative displays, exciting featured marques and unique personalities.

This year’s event celebrated “The King” – no, not THAT king but the king of stock car racing, Richard Petty. Event organizer Bill Warner assembled a large group of Petty’s race cars and orchestrated a few appearances by the man with 200 NASCAR victories.

A circle of Petty blue. A diverse selection of the King's thundering stock cars grace the lawn at Amelia.

A circle of Petty blue. This diverse selection of the King's thundering stock cars graced the lawn at Amelia.

 One of the most audacious factory stock cars, Plymouth's "Superbird" (and Dodge's "Daytona") steamrolled the competition in the early '70s. Chrysler grafted a long nose and installed high wing to the brick-like Road Runner to create a slippery 200+ mph winner. Flush back window aided air flow to rear wing.

One of the most audacious factory stock cars, Plymouth's "Superbird" (and Dodge's "Daytona") steamrolled the competition in the early '70s. Chrysler grafted a long nose and installed high wing to the brick-like Road Runner to create a slippery 200+ mph winner. Flush back window aided air flow to rear wing.

An icon and AMG's interpretation for 2011: New SLS fronts Fire Engine Red Gullwing. The early car looks positively quaint in the shadow of the burly new 571hp SLS.

An icon and AMG's interpretation for 2011: New SLS fronts Fire Engine Red Gullwing. The early car looks positively quaint in the shadow of the burly new 571hp SLS.

Prewar Presence

Because of their rarity and lack of exposure at all but the most prestigious concours, prewar Mercedes can be under appreciated by many Mercedes enthusiasts (including this author). Closer study of the cars from an aesthetic and technical viewpoint can be revealing. Let’s look at the prewar Mercedes-Benz on display for a quick education on series type and coachwork variations.

1936 540K Cabriolet A: 5.4 liter supercharged, 180hp with supercharger engaged, non-disappearing convertible top, 2 passengers. This is a beautifully balanced design. Exhaust exiting hood usually indicative of a supercharged car.

1936 540K Cabriolet A: 5.4 liter supercharged, 180hp with supercharger engaged, non-disappearing convertible top, 2 passengers. This is a beautifully balanced design.

1939 540 Cabriolet A. This car shares the same coachwork style as the car 1936 540K above. The Cab A's "top down" appearance not quite as harmonious as with top erected.

1939 540 Cabriolet A. This car shares the same coachwork style as the 1936 540K above. The Cab A's "top down" appearance is not quite as harmonious as with top erected. Note that the wheel hubs/rims are body color rather than chrome plated as the 540K above. Standard 540ks usually carry single width horizontal rubber bumper impact strips on each bumper. 500ks have two slimmer impact strips per bumper.

 This is a 540K with touring coachwork. While not particularly sleek, this upright design recalls "Phaeton"  designs featured on so many American classics of the '30s.

This is a 540K with touring coachwork. While not particularly sleek, this upright design recalls "Phaeton" designs featured on so many American classics of the '30s.

This 1938 540K features rare second design "Offener Tourenwagan" open coachwork. We see a more integrated aerodynamic design aesthetic emerging that provided a glimpse of the industry standard in the latter '40s. The soft top retracted entirely beneath the flush rear panel and provided a particularly sleek look. The rear side windows could be removed entirely. Front side windows were of plexiglass. Note the difference in coachwork compared to the Special Cabriolet A behind it.

This 1938 540K features rare second design "Offener Tourenwagan" open coachwork. We see a more integrated aerodynamic design aesthetic emerging that provided a glimpse of the industry standard in the latter '40s. The soft top retracted entirely beneath the flush rear panel and provided a particularly sleek look. The rear side windows could be removed entirely. Front side windows were of plexiglass. Note the difference in coachwork and spare tire placement compared to the Special Cabriolet A behind it.

Roadster below and the standard Cabriolet A. This car features a lower beltline that sweeps more dramatically toward the rear wheel fender line. It also carries double bumper impact rubber strips, normally a feature on the 500Ks.

This 1936 540K(?) Special Cabriolet A combines design elements of the Special roadster below and the standard Cabriolet A. Compared to the standard Cabriolet A his car features a lower beltline that sweeps more dramatically toward the rear fender line. While noted as a 540K, It carries double bumper impact rubber strips, normally a feature on the 500Ks.

The 540K Spezial (Special) Roadster is regarded as the pinnacle of the series. 25 were constructed and each had subtle detail differences. This examples shape is certainly enhanced by the concealed spare wheel sitting under the circular rear deck cover. How is the Spezial Roadster viewed among the classic automobile connoisseurs?

The 540K Spezial (Special) Roadster is regarded as the pinnacle of the series and features the most dramatic beltline sweep of the supercharged cars. 25 were constructed and each had subtle detail differences. This example's shape is certainly enhanced by the concealed spare wheel sitting under the circular rear deck cover. How is the Spezial Roadster viewed among the classic automobile connoisseurs?

At the end of the day at Amelia Island, Sam and Emily Mann's 540K Spezial Roadster was the d'Elegance best of show.

At Amelia Island 2010, the 540k Spezial Roadster was simply the best - Sam and Emily Mann's 540K Spezial Roadster was the d'Elegance best of show.

This 1936 290 Cabriolet A (2 passenger, convertible) presents itself as an 8/10 scale 540 Cabriolet A. Its elegant if foreshortened lines hide a 2.9 liter six cylinder producing only 70hp and fitted coupled with a 3 speed gearbox.

This 1936 290 Cabriolet A (2 passenger, convertible) presents itself as an 8/10 scale 540 Cabriolet A. Its elegant if foreshortened lines hide a 2.9 liter six cylinder producing only 70hp coupled with a 3 speed gearbox.

Gullwings

Complementing the prewar Mercedes, the Gullwings on hand in Florida represented three distinct categories of the winged coupes: an early W194 competition car, a standard steel example and one of the 29 alloy cars.

Mark your calendars for 2011. Amelia Island will undoubtedly present another fabulous show and tour March 11-13, 2011.

1952 W194 Competition coupe is a fairly rare sight at any show. This car was the basis for the eventual street version released in 1954.

1952 W194 Competition coupe is a fairly rare sight at any show. This car was the basis for the eventual street version released in 1954.

This early morning shot of a standard steel Gullwing reveals plaid interior, luggage and lack of bumper over riders.

This early morning shot of a standard steel Gullwing reveals plaid interior, luggage and lack of bumper over riders.

Aside from the chrome rudge wheels, this Gullwing shows us what a Gullwing would look like on the grid for a road race in the mid '50s. Chrome wheels on a racing Gullwing would be rare in the '50s. Rudge wheels enabled quicker tire changes and reduced unsprung weight.

Aside from the chrome rudge wheels, this Gullwing shows us what a Gullwing would look like on the grid for a road race in the mid '50s. While Rudge wheels were commonly fitted to racing Gullwings, they were rarely chromed. Rudge wheels enabled quicker tire changes and reduced unsprung weight.

 The ultimate Gullwing? #18 of the 29 all aluminum Gullwings, sn5500464. Alloy coachwork saved approxomately 175 lbs and may add $700k in value today.

The ultimate Gullwing? #18 of the 29 all aluminum Gullwings, sn5500464. Alloy coachwork saved approximately 175 lbs and may add $700k in value today.

We wish we were there at dawn to watch all the spectacular cars roll onto the lawn, Mercedes-Benz or otherwise.

We wish we were there at dawn to watch all the spectacular cars roll onto the lawn, Mercedes-Benz or otherwise.

Learn about Mercedes Classic Magazine >

Click the Gullwing to learn about Mercedes-Benz Classic Magazine

Recommended Reading:

Mercedes-Benz The Supercharged 8-Cylinder Cars of the 1930s by Jan Melin ISBN: 91-87036-00-2

Mercedes-Benz 300SL by Dennis Adler
ISBN: 0-87938-8820X

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Roy Spencer editor, MercedesHeritage.com
Photography from Richard Owen – Supercar.net and Connie Schmitt

Please post your comments below.

One Response to “Amelia Island Concours 2010: Mercedes-Benz stars”

  1. I live on Amelia Island and attent this show every year. It is quite an experience! It rivals the Pebble Beach Concour show by many opinions! Over the years I have seen many cars most people won’t ever see in their lifetimes. Our Island has so much to offer…arrange your trip here asap…http://www.ameliaisland.com

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